Wizardline expands leadership team ahead of global push

Wizardline Technologies added three senior leaders as it prepares to expand beyond its North American Domino’s footprint. The franchise data platform says the moves will support international growth, new markets, and broader product development after a year of expansion.

Why it matters: - Wizardline is moving from a North America-focused Domino’s platform toward international expansion. - The company says the leadership changes are meant to help scale products, partnerships, and compliance across new markets. - The platform already serves more than 7,500 Domino’s stores in the U.S. and Canada, giving the expansion effort a sizable base.

What happened: - Wizardline Technologies announced three leadership changes on November 11, 2026. - John Moses was promoted to chief operating officer. - Jason Chandonnet was promoted to chief technology officer. - Abby Richter joined full time as vice president of strategic initiatives and marketing after serving as Wizardline’s fractional CMO. - The company is based in Hampton Falls, New Hampshire.

The details: - Wizardline says it has helped franchisees save millions of dollars through labor and operational efficiencies over nearly 20 years. - Shawn Brunelle, founder and CEO, said the team moves more than 20,000 data feeds every day. - Brunelle said the company’s leadership team has more than 65 years of combined Domino’s franchise experience. - Moses has helped grow the partner ecosystem since 2021, connecting customers to more than 30 third-party vendor partners. - Moses also streamlined revenue operations and led multi-tier compliance efforts. - In his expanded role, Moses will lead international expansion into new Domino’s Pizza markets. - Chandonnet joined Wizardline in 2022. - Chandonnet modernized the company’s technology foundation, brought Expiration Wizard to market, and advanced SOC 2 and ISO 27001 compliance work. - As CTO, Chandonnet will lead technology and infrastructure development for more Domino’s markets worldwide. - Chandonnet will also help prepare Wizardline to serve additional quick-service restaurant brands. - Richter led marketing and brand development at HourWork, a recruitment and retention platform for quick-service restaurant franchise owners. - Richter previously earned Ragan Communications’ 2022 Communicator of the Year award. - Richter also helped grow John O’Leary’s Live Inspired brand through two No. 1 national bestselling books that were adapted into a 2025 Sony feature film. - In her new role, Richter will lead brand, marketing, and communications. - Richter will also support expansion into international markets and additional restaurant brands.

Between the lines: - Wizardline is signaling a shift from product maintenance to growth execution. - The company is pairing operational leadership, technical leadership, and brand strategy around one expansion agenda. - The emphasis on compliance, partner connectivity, and data automation suggests Wizardline wants to make its platform easier to export across markets with different regulatory and operational needs. - The move to elevate internal leaders also suggests the company wants continuity as it scales.

What's next: - Wizardline will use the new leadership structure to push into additional Domino’s Pizza markets outside the U.S. and Canada. - The company is also laying groundwork in Mexico and Asia-Pacific. - Wizardline says it is preparing to expand into other quick-service restaurant brands as well. - Richter will support the company’s international marketing and communications push. - Wizardline enters its 20th anniversary year in 2027.

The bottom line: - Wizardline is betting that experienced operators and product leaders can help turn a niche franchise data platform into a global growth business.