Merchmix launches mobile app for live retail intelligence

Merchmix has released a mobile app that gives retail teams access to live sales data, 3D planograms and AI-driven alerts on smartphones and tablets. The rollout aims to help executives, planners and store teams make faster decisions and execute more consistently across the UK, Europe, the US and APAC.

Why it matters: - Retail teams can now access live operational data away from their desks, which may reduce delays caused by outdated documents, photos and message chains. - Merchmix is positioning real-time retail intelligence as a response to inventory distortion, which the release says costs the global retail industry $1.7 trillion a year. - The mobile format extends decision support from head office to the shop floor, supplier meetings and store visits.

What happened: - Merchmix announced a mobile app that turns a smartphone or tablet into a live retail intelligence, product comparison and store execution tool. - The app is now available to all Merchmix platform users, including retailers, brands, wholesalers and inventory-led businesses. - The rollout covers the UK, Europe, the US and APAC.

The details: - The app gives users access to live sales, stock visibility and 3D planograms. - Executives can check margin, intake, trading performance, supplier issues, availability and priority risks from anywhere. - Retail staff can use the app during supplier meetings, store visits, trading calls and market research. - Users can scan products while shopping to compare pricing or walk a competitor’s store. - Teams can view live 3D planograms on the shop floor, review alerts and approve actions from a handheld device. - The app includes a conversational AI layer that lets users ask questions in plain English. - Users can ask for answers on products running low across an estate, late suppliers, purchase orders and range performance. - The app provides the most recently approved 3D planograms and visual merchandising guides. - Designers can see how fixtures will look in specific stores before execution. - Completed tasks can be confirmed with photos and QR code scans, creating a record of what happened in store.

Between the lines: - Merchmix is trying to collapse the gap between head office planning and store-level execution. - The product also reflects a wider push to make AI interfaces more conversational and easier to use in day-to-day retail work. - The emphasis on verified execution suggests Merchmix sees store compliance as a major pain point for retailers.

What's next: - Merchmix said the app is available now to existing platform users. - The company will likely use the mobile release to deepen adoption across leadership, field teams and store teams. - Retailers using the platform can now expect more real-time decision-making tied to live data rather than weekly reporting.

The bottom line: - Merchmix is moving its retail operating system from desktop to mobile, aiming to make live data, AI support and execution tracking available wherever retail teams work.