Assurance Financial tops Experience.com’s 2025 customer satisfaction rankings

Assurance Financial was named the No. 1 mortgage company in Experience.com’s Large Division for 2025 Top Performers in Customer Satisfaction. The recognition, based on verified borrower feedback, also put nine of the company’s loan officers on Experience.com’s national performer lists.

Why it matters: - Assurance Financial’s ranking puts customer experience at the center of its national standing in the mortgage market. - The award is based on verified borrower feedback and performance data, not nominations or panel judging. - The recognition also signals strong individual performance across the lender’s loan officer network.

What happened: - Assurance Financial was named the No. 1 Top Mortgage Company in the Large Division in Experience.com’s 2025 Top Performers in Customer Satisfaction Awards. - The company announced the honor on June 24, 2026, from Baton Rouge, Louisiana. - Experience.com’s awards recognize mortgage companies and professionals that deliver strong borrower experiences. - Bart Swan of Niceville, Florida, and Matthew Hunter of Aiken, South Carolina, were named to Experience.com’s Top 100 Mortgage Loan Officers for Customer Satisfaction in 2025. - Nine additional Assurance Financial loan officers were recognized as Top Performers in Customer Satisfaction for 2025.

The details: - The Large Division includes mortgage companies that distribute between 2,000 and 7,500 customer surveys a year. - Among the top-performing organizations in that division, the average customer satisfaction rating was 4.93 out of 5.00. - The average survey response rate in the division was 51.81%. - The division logged 2,844 completed customer surveys. - Experience.com evaluates companies using customer satisfaction ratings, survey completion rates, review volume and overall borrower engagement. - Companies and loan officers must meet benchmarks tied to loan volume, customer satisfaction ratings and verified customer reviews to qualify. - Assurance Financial said the award reflects its focus on transparency, responsiveness and support throughout the home financing process. - The company serves first-time homebuyers, refinancing borrowers and investors.

Between the lines: - The result gives Assurance Financial a third-party credibility boost in an industry where customer service can be a key differentiator. - Multiple individual honors suggest the company’s customer experience is not limited to one branch or one team. - The emphasis on verified feedback matters because mortgage awards can otherwise lean heavily on subjective judging.

What's next: - Assurance Financial said it will continue pairing lending products with personalized service. - The company plans to keep serving homebuyers across the Southeast and beyond. - Assurance Financial remains focused on helping more families reach homeownership.

The bottom line: - Assurance Financial turned strong borrower satisfaction into a national No. 1 ranking and broad loan officer recognition.