Pawford Pet earns NASC certification for dog wellness chews

Pawford Pet said June 9 that it has earned National Animal Supplement Council certification, a third-party seal that verifies manufacturing, sourcing and quality controls. The move gives the Dallas pet wellness brand a stronger credibility marker as it grows direct-to-consumer sales and prepares for wider distribution. Why it matters: - NASC certification is one of the pet supplement industry’s toughest quality and safety standards, and Pawford Pet now sits among a small group of brands that have cleared it. - The certification can help pet parents judge whether a daily dog supplement is made with consistent quality, accurate labeling and stronger safety controls. - Pawford Pet is using the certification to position its chews as a trusted long-term wellness purchase, not a one-off product. What happened: - Pawford Pet announced June 9, 2026, that it has officially achieved certification from the National Animal Supplement Council. - The Dallas-based company makes functional daily chews for dogs. - The certification covers Pawford Pet’s manufacturing practices, ingredient sourcing and quality control systems. - Pawford Pet said its three core chews — Allergy & Immune Support, Hip & Joint Health and Calming — are manufactured in accordance with NASC standards. The details: - NASC certification requires a comprehensive audit of facility standards, adverse event reporting, labeling accuracy and quality assurance protocols. - The company said fewer than a fraction of pet supplement brands hold the designation. - Co-founders Archana Williams and Ryan Phillips said the certification formalizes their push for rigor and accountability in pet wellness products. - The co-founders said they have more than 25 years of combined experience in the pet and wellness industry. - Pawford Pet said the certification reinforces ingredient transparency and consistent quality across its product line. - The company said its chews are formulated to support dogs from puppyhood through their senior years. - Pawford Pet said the products are intended for daily use. - Pawford Pet’s certified chews are available now at the company’s website with nationwide shipping. - The company said the products will soon also be available on Chewy.com. - Pawford Pet is a U.S.-based pet wellness brand focused on natural products for dogs. - The company said it is building its direct-to-consumer presence. Between the lines: - NASC certification gives Pawford Pet a third-party trust signal in a category where product quality can vary widely. - The timing suggests the company is using certification to support growth as it broadens distribution and competes for repeat buyers. - The emphasis on transparency and verification reflects a market where pet owners are asking more questions about what is in supplements and how they are made. What’s next: - Pawford Pet plans to expand access through Chewy.com after already selling through its own site. - The company is likely to lean on the certification as a differentiator as it markets new and existing dog wellness products. - Pawford Pet said it will continue positioning itself as a long-term wellness partner for dog parents. The bottom line: - Pawford Pet now has an independent certification that may make it easier to win trust in the crowded pet supplement market.