Atlantucky Brewing launches World Class Pilsner for Atlanta's summer soccer spotlight

Atlantucky Brewing has released World Class Pilsner, a light lager made with SweetWater Brewing as Atlanta prepares for a global summer of soccer. The brewery is also hosting a media tasting June 12 and is opening its taproom to watch parties and private events throughout the season.

Why it matters: - Atlantucky Brewing is using a major summer sports moment to introduce a new beer aimed at local fans and international visitors. - The release adds another drink option for Atlanta’s crowded summer calendar and gives the brewery a reason to drive traffic to its taproom. - The collaboration with SweetWater Brewing ties two Atlanta-area beer brands to the city’s global spotlight.

What happened: - Atlantucky Brewing announced World Class Pilsner, a light, refreshing lager designed for Atlanta’s summer of soccer. - The beer is a collaboration between Atlantucky Brewing and SweetWater Brewing. - Atlantucky Brewing will host an exclusive media tasting on Friday, June 12, from 3:00 p.m. to 6:00 p.m. - Guests with valid media credentials can sample the new release during the event.

The details: - World Class Pilsner is described as balanced and easy-drinking. - The brewery says the beer is meant to bring together longtime Atlanta residents and visitors from around the world. - Atlantucky Brewing founder Skinny DeVille called the beer “a light and crushable Pilsner with Atlanta written all over it.” - SweetWater Senior Brand Manager Evan Woolard said the beer is made for the global energy Atlanta is expected to see this summer. - Atlantucky Brewing is less than a mile from Atlanta Stadium. - The brewery is open for watch parties throughout the summer. - Atlantucky Brewing is currently booking private events. - The brewery is encouraging groups to call early because of high demand. - Atlantucky Brewing is located at 170 Northside Drive SW Suite 96 in Castleberry Hill. - Atlantucky is one of the nation’s few Black-owned breweries. - The brewery is owned by Nappy Roots. - The name Atlantucky reflects the band’s roots in Kentucky and its move to Atlanta. - The taproom sits near Atlanta Stadium and near Morehouse College, Spelman College and Clark Atlanta University. - More information about Atlantucky Brewing is available here.

Between the lines: - Atlantucky is positioning the beer launch as both a product debut and a hospitality play. - The timing suggests the brewery wants to capture traffic from soccer fans, media, and event planners during a high-visibility season. - The partnership with SweetWater also signals an effort to broaden reach without losing local identity.

What’s next: - Atlantucky Brewing’s media tasting on June 12 is the first scheduled event tied to the launch. - The brewery expects continued demand for watch parties and private bookings through the summer. - Atlantucky Brewing’s taproom is likely to serve as a gathering place as Atlanta’s summer sports calendar intensifies.